What the Audit Actually Checks
We look at whether you can see which booking came from which ad. Most practices can't, which means budget decisions get made on guesswork. We check keyword intent too. A lot of allied health accounts are still bidding on research terms like "physiotherapy exercises," which cost money and rarely convert into a booking.
Then we look at how your spend splits across modalities, whether tracking is wired to real booking events instead of just form loads, and whether the account structure matches how patients in your area actually search.
You'll get a plain-English rundown of what's working, what's wasting money, and what we'd change first. No pitch deck. No lock-in required to hear it.
Fill in the form and we'll come back to you, usually within two business days, with something you can use whether you work with us or not.
This audit covers your ads account. If you want the same plain-English look at your organic search performance, there's a free SEO audit too. Read more about how we run Google Ads for allied health practices generally, or book a strategy call if you'd rather talk it through first. Curious how we work with clinics generally? See how we work.